Apr 28Don’t Panic: How to Communicate Effectively During a CrisisIn today’s unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. But what to start with? When dealing with any kind of issue, bear in mind that communications as a key tool of any crisis management. …Public Relations3 min readPublic Relations3 min read
Mar 29Lights, Camera, Pitch: 5 Tips to Successfully Land Your Expert on TVIf you work in PR, you must have surely at least once heard this from your client: “Get me on TV”. To be able to fulfill this wish, every PR pro needs to understand that pitching a story to a TV journalist requires a different strategy than pitching to print…Public Relations4 min readPublic Relations4 min read
Mar 1Tables turned: The potential use and perils of ChatGPT for PR practitionersThe news on ChatGPT is all over the place now. While some are criticizing the tool for its limitations in use, others consider the solution a threat to content creators, PR professionals included. The ChatGPT created by Open AI holds a huge impact on both visual and writing content creation…Public Relations3 min readPublic Relations3 min read
Feb 20Increasing employees engagement: 5 internal communications tendencies for the year ahead. Part 2PR communications are sophisticated and comprehensive structures — not only do they convey intended messages across the media, but also highlight subtle attitudes shared within a company. In the previous post, we shared five essential internal comms tendencies to test this year, and in this article, we will offer another…Internal Communications4 min readInternal Communications4 min read
Feb 15Making employee voice matter: 5 internal communications tendencies for the year ahead. Part 1Communications matter — be it a PR campaign conveying certain messages or internal communication within an organisation. While PR communications in the media shape particular messages tailored to convince the audience, internal communications within enterprises shape those values PR practitioners are delivering. Developing strategies to engage the employees regardless of…Public Relations3 min readPublic Relations3 min read
Feb 103 Need-To-Know Tendencies of 2023. AI expansion, sustainability emergency, and purpose-focused campaigns in the spotlightSociety is evolving by leaps and bounds, and so does the public relations industry — one of the pillars shaping communities’ beliefs and opinions. While last year we witnessed a market of influencers, personal brands, or mainstream adoption of podcasts, the year ahead will introduce us to AI, sustainability in…Business3 min readBusiness3 min read
Feb 1Working Out Comms Strategy in 2023. 3 Tips for PR Pros2023 is rapidly gaining momentum, while the PR departments worldwide are gearing up for the year ahead. Even though many PR pros have their communications strategies for the upcoming year mapped out, needless to say — change is the one constant. To reach their goals beyond the overall ones, PR…Public Relations3 min readPublic Relations3 min read
Jan 11Major PR Trends That Will Shape the Industry in 2023Communication force is a unique and powerful tool to enhance the brand’s reputation, build the audience’s trust, and increase the awareness of the stakeholders. …4 min read4 min read
Dec 23, 20222023 Around The Corner: Drofa Comms team wishes you prosperity for the year ahead and gives an overview of 20222022 has been an eventful and rewarding year. We truly appreciate the utmost dedication and persistent work of each and every one of our colleagues, partners, and clients. This year has brought us invaluable memories and achievements — and we would love to share some of them with you. One…2 min read2 min read
Dec 15, 2022Essential Data Analysis Tips For Every PR Manager To FollowAnalyzing, structuring, and presenting data within a story comes to be essential in a data-driven world. Every single business and, thus, PR agency relies on data and conclusions it might lead to. Using data in journalism helps gain valuable business insights, spot trends, and offer a meaningful argumentative groundwork for…3 min read3 min read
