Jan 11Major PR Trends That Will Shape the Industry in 2023Communication force is a unique and powerful tool to enhance the brand’s reputation, build the audience’s trust, and increase the awareness of the stakeholders. …4 min read4 min read
Dec 23, 20222023 Around The Corner: Drofa Comms team wishes you prosperity for the year ahead and gives an overview of 20222022 has been an eventful and rewarding year. We truly appreciate the utmost dedication and persistent work of each and every one of our colleagues, partners, and clients. This year has brought us invaluable memories and achievements — and we would love to share some of them with you. One…2 min read2 min read
Dec 15, 2022Essential Data Analysis Tips For Every PR Manager To FollowAnalyzing, structuring, and presenting data within a story comes to be essential in a data-driven world. Every single business and, thus, PR agency relies on data and conclusions it might lead to. Using data in journalism helps gain valuable business insights, spot trends, and offer a meaningful argumentative groundwork for…3 min read3 min read
Nov 2, 2022Mary Poliakova, Co-Founder and COO of Drofa Comms: Why data-focused specialists are the future of PRMary Poliakova, Co-Founder and COO of Drofa Comms, recently shared her opinion with PRmoment on the intersection of data analytics with journalism and PR. So why are data-focused specialists the future of Public Relations? The news agenda is changing at such a rapid pace that the audience has to change…Pr2 min readPr2 min read
Aug 18, 2022Thoughts on Fintech Week London 2022: the future of digital identity amid privacy and authenticity concernsDigital sovereignty is an area of interest in the current internet world where users (individuals and businesses) are incredibly conscious of their data’s privacy. The Fintech Week London 2022 conference was graced by several experts in the Fintech space who explored various concepts and evolution of Fintech, i.e., open banking…Fintech3 min readFintech3 min read
Aug 15, 20225 Tips On How To Work With JournalistsEstablishing and maintaining relationships with journalists is a long-term commitment and requires serious attention. It is entirely possible that you prepare and publish a good story with a journalist once, but have your communication end there. There may be a number of reasons for this: you were not very tactful…Pr4 min readPr4 min read
May 27, 2022Cryptocurrency: regulation horizon and world experienceCryptocurrency regulation has always been a topic for discussion in the last few years. The Financial Times’ Crypto and Digital Assets Summit based in London this year became a place of conversation on this matter too. The use and mass adoption of cryptocurrencies would open up huge opportunities for business…Crypto3 min readCrypto3 min read
May 20, 2022World of crypto investments: positive qualities and pain pointsOver the past few years, the popularity of cryptocurrencies has become so big that the words «bitcoin», «ether» or «mining» can be heard from people who are very far from the world of crypto technologies. Investors are also actively entering the digital money market. …Crypto4 min readCrypto4 min read
May 18, 2022Stablecoins — a bridge between cryptocurrencies and traditional moneyOn May 5 2022, London became the venue for the Financial Times’ Crypto and Digital Assets Summit. One of the main topics of panel discussions was stablecoins, their stability and the problems people and companies face when adapting them. …Crypto4 min readCrypto4 min read
May 4, 2022Drofa Comms Hiring in London, Dubai, and BelgradeJust 8 months ago we announced the company’s launch in the UK and now Drofa Comms continues to grow along with the market. The company is looking to expand the team in London and explore the market in Dubai and Serbia. Our team is the heart of the business. These…Public Relations2 min readPublic Relations2 min read
